Quite some time ago, I discovered Etsy On Sale. If you go on Etsy much, you will often see certain listings with red writing along the top and a red line crossing out the original price, indicating that the item is on sale. I often wondered how people did that. Were they just good at html? One day I looked more closely at the faint words on the right, which said "Powered by Etsy On Sale" (see photo below). It occurred to me at that moment that this was something completely outside of Etsy. A quick google search took me to their website, estyonsale.com, where I soon discovered just how easy it is to get my own little red words.
So what exactly is Etsy On Sale? In a nutshell, it's a bulk editing tool that lets you change all your listings (or only those you choose) whenever you want to run a sale or alter tags.
[Here is a screen shot of a sale listing from one of my shops. You can see where the original price has been crossed out.]
Rather than reinvent the wheel by explaining everything myself, here is an Etsy On Sale (EOS) video which gives a good description of how EOS basically works. This video can also be accessed on their blog.
[The pricing page on the EOS website]
Is there a cost to use Etsy On Sale? Yes (see above). Etsy On Sale uses a system of credits which you pay for ahead of time. Each time you run a sale, you use up 4 of your credits. Depending on how many you purchase at once, the cost per credit is between $.25 and $1.00. Obviously, the more you can purchase at once, the better deal you'll be getting.
Is it cost effective to use Etsy On Sale? I can only speak from my own experience. Since I started using EOS, I have seen a dramatic increase in sales whenever I have marked my items down using EOS. Not only that, but because I now have well over 600 items in my fabric shop, EOS has saved me countless hours that I would have spent editing all those listings (or even a portion of them) by hand.
Does Etsy On Sale have other useful features? Yes. Aside from being able to set up sales to start and stop automatically, the EOS Tag Tool lets you add or remove tags from your listings. Unlike with sales, it only costs 1 credit to use this feature. Using the Tag Tool comes in handy when you want to add such tags as "Cyber Monday Sale" to all your listings (or remove them after the sale is finished).
There is also an Auto Renew Tool which I have never used because I simply renew my own items each morning. However, this feature might come in useful if you know that your target audience is often online at a certain time each day, which happens to not be a convenient time for you (e.g., when you are sleeping!). Or maybe you just routinely forget to renew your items when they expire, which means lost sales. In any case, the cost to use the Auto Renew Tool is 5 credits and this gives you an unlimited number of renewals for an entire month!
Is there anything else I should know about Etsy On Sale? Yes. It doesn't cost anything to try! When you sign up, EOS gives you 5 free credits. That's enough to run a sale and use the tag tool once. Also, by referring others to EOS, you can earn free credits for yourself, which I just now remembered (it's true). So if you decide to try EOS, use my referral code: 9T94RRO8ME. You will be given 5 additional credits (10 total) and I will get 5 more myself! It's a win-win!